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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike.Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.. Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). Upon changing its name to Nike, Inc. on May 30, 1971, the company adopted.
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7 min read by Stephen Peate. We're all familiar with the Nike logo. With a value of around $34.8 billion, Nike is one of the best-known athletic brands in the world. It's also one of the most recognizable companies, thanks to its unique emblem. On the foundations of a timeless, simple, and memorable logo, Nike builds an identity impossible.
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1964 - 1971. Alright, design enthusiasts, let's kick it back to the '60s and '70s, when bell-bottoms were all the rage, and the Nike Swoosh was just a twinkle in the design universe. In this portion of our deep dive, we're exploring the earliest chapter of the Nike logo design saga. Believe it or not, Nike wasn't always "Nike."
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The Nike Logo's Evolution. The Nike emblem is one of the most iconic and popular logos in history. The swoosh is so famous that most of the company's recent ads omit the Nike name altogether and use just the logo, often alongside their tagline "Just Do It.". The Nike logo was designed by Carolyn Davidson, a graphic design student.
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Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands.
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The Nike logo's impact extends far beyond the world of sports and athletic apparel. It has transcended its original purpose to become a symbol of inspiration and empowerment for people from all walks of life. The Swoosh has been embraced by athletes, activists, artists, and individuals who resonate with the brand's "Just Do It" attitude.
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The brand's logo symbolizes the winged goddess of victory, Nike, from ancient Greek mythology. Designers used her improvised wing, turning it into the Swoosh - a special mark on shoes and other branded products. It symbolizes high speed, motivation, strength, and movement.
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The Nike Swoosh was designed in 1971 by Carolyn Davidson, a graphic design student at Portland State University. Knight, then an assistant professor at PSU, wanted a logo that conveyed motion and agreed on Davidson's design, paying her just $35 for her work. image credit: Nike. The Swoosh is more than just a checkmark.
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The original logo for Phil Knight's Blue Ribbon Sports was designed in 1964.; Davidson's original 1971 Swoosh logo for Nike Shoes featured a simple, curved line.; Back in 1978, the Nike symbol was refined with a bolder, thicker design.This is the first time we see the addition of the new wordmark, which featured Davidson's modified Futura Bold font.
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The wing shape, which represents the Nike company, is very illustrative and need no further commentary. It is known to everyone. It's hard to imagine that before the Nike logo did not exist at all. Since 1963, when amateur runner Phil Knight took the first steps towards creating a future empire, it took 8 years to create a Nike logo.
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The company's motive behind the color scheme was that red represented energy, passion and joy and white expressed the nobility, purity and charm of the brand. Later, the company changed the color scheme of its "Swoosh" logo to make it more elegant and classy. Nowadays, Nike's logo is more minimalist. The company prefers to use the.
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The Nike logo contained the brand name all in lowercase letters, which seems like a striking logo design with the curved swoosh. 1978. Nike's team experimented with font style in this era. They shifted to the font style Futura Bold. It replaced the cursive serif typeface with a geometric shape, and the edge of the letter "E.
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1995. The lone swoosh was introduced in 1995 and still used today. The Swoosh symbol is meant to be a symbol of athleticism, speed, and high-quality apparel. While it makes a strong argument for utmost simplicity, the Nike logo is one of the world's most recognizable logos. The Nike co-founder, Phil Knight wrote a book in 2016 about the.